For brands & businesses · Yerevan
Commercial photography for brands, products and retail
I help brands of any scale — from local producers and shops to large companies — create strong visual assets for advertising, digital, storefront displays and print. Campaigns, key visuals, product photography and portraits — with an understanding of business goals and placement environments.
Amundi acba · fall 2025
Experience with brands of different scale
Independently or alongside video production, creating photography
in studio and on location — regardless of the scale of the shoot, including my own mini-studio.
Photography as a sales tool
I don’t shoot just “beautiful” — I consider where and how images will be used: outdoor advertising, storefronts, packaging, marketplaces, social media and websites.
Clear process & predictable results
I quickly dive into the task, propose visual solutions, shoot carefully and deliver finished materials on time — without unnecessary revisions or surprises.
Long-term collaboration
Many clients work with me for years: to update assortments, seasonal campaigns, new collections and the development of a brand’s visual language.
Services
Campaign / Key Visual
Key images for advertising campaigns with formats, media and scaling in mind.
Team portrait
Portraits of executives and employees — for websites, presentations, PR and corporate materials.
Product photography
Products, packaging and still-life compositions for ads, marketplaces, catalogs and social media.
Wine & beverages
Visual stories for beverages: product, atmosphere, photos for digital and print.
Selected cases
Case · Editorial / Book
United Creators / Wilco Wealth Management
Ode to Armenia — collector’s photo book
- Task: Create a poetic visual portrait of Armenia for a premium, client–commissioned publication — beyond tourism clichés, with an editorial, documentary–driven approach.
- Production: One month on the road, over 3,500 km traveled across the country, documenting the unique beauty of the Armenian landscape. More than 25,000 photographs captured.
- Deliverables: A 300-page collectible coffee table book — full photographic edit, visual sequencing, and a final curated image set, designed as a long-form visual narrative.
Case · Campaign / KV
Yeremyan Products — national KV campaign
- Task: Alongside video production, create universal images suitable for outdoor, interiors and retail environments.
- Role: Photography within a team with an art director and a client representative. Lighting, angles, composition, brand feel control.
- Deliverables: master KV + adaptations (vertical/horizontal) + supporting set for banners and POS materials.
Case · LED / Digital
SAMSUNG Armenia — Christmas campaign 2024
- Task: Holiday communication: devices as an “ideal gift”, clear product hierarchy and a clean brand look.
- Role: Organizing and executing the shoot: team, casting, set design, shooting and post-production with focus on brand and product.
- Deliverables: Key visuals + versions for LED, social and landing page, maintaining brand feel.
Case · OOH campaign
Avanta clinics — large outdoor campaign “Imsirun”
- Task: Shoot 20 heroines in varied and engaging ways on a light background. Clean composition, strong image, space for typography and clear scaling for outdoor.
- Role: Lighting setup, working with emotion, variety of looks and props. Producing images for large-scale media.
- Deliverables: Campaign images for billboards, city formats and digital, with the option for further adaptations.
Case · Storefronts & in-store visuals
GJ-Russia — 2018–2022 national retail productions
- Task: 5 shooting cycles per year, 2–3 days per launch. New collections — each release in a new visual language synchronized with campaign and retail environment.
- Role: Key creative role in a team of ~15. Lighting, angles, work with emotion, turning a large-team output into cohesive commercially strong images.
- Deliverables: Key visuals for storefronts and in-store decoration for more than 600 retail stores nationwide.
Proof
Clients & brands
2GIS Armenia
Amundi acba
Ardshinbank
Avanta Clinics
MARAN WINERY
Hepta Armenia
Raffaello
Samsung Armenia
Status Holding
UN, UNICEF
United Creators
VISA
Wilco Wealth Management
Yeremyan Projects
ZUCK Agency
Testimonials
“His exceptional creativity, attention to detail, and ability to bring our concepts to life through compelling imagery have been invaluable to our campaigns.”
Adam Ava, United Creators co-founder
“I’m happy to recommend Vanya as a photographer we’ve worked with on several advertising projects and commercial shoots. Across different briefs - from product photography to work with models - Vanya consistently delivers a high level of...”
Hripsime Minasyan, Hepta Armenia Art Director
“Working with Vanya has been an outstanding experience. He consistently demonstrates a high level of professionalism, dedicating…”
Poghos Annaian, ZUCK Agency Creative producer
Shall we discuss your project?
A short 10–15 minute call — to understand the task, format and budget.